New Nike Retail Experience in Laguna Beach

New Nike Retail Experience in Laguna Beach

July 23, 2009, 9:24 am
Filed under: Art/Design, Fashion, Stores | Tags: Boardshorts, Hurley, Laguna Beach, Nike, Retail, Skateboarding, Surf

Nike is continuing to push boundaries in retail with the opening of its Laguna Beach. While the shop opened quietly earlier this month, without the fanfare we’d expect from a company first: Never before have all of the company’s action-sports brands (Nike 6.0, Hurley, Converse, and Nike SB) been together under one roof. From the look of it, they’re getting along just fine. The store’s design is more Oregon-rustic—a nod, perhaps, to Nike’s Beaverton HQ—than L.A.-cool, with weathered wood floors and hanging bikes. The product design is, in part, up to you: The on-site “Workshop” allows buyers to customize their Nikes, Converse, or Hurley board shorts with graphics and color combinations.

(via men.style.com)

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