Filed under: Art/Design, Fashion, Stores | Tags: London, Nike, Wonderwall
London’s flagship Nike Town has been re-opened after some pretty extensive renovations over the summer and last few months… Check it out below:
180g, the Paris store known for its brillian colors and the custom dying options that they offer on products, has just released their latest line of Nikes including the Tennis Classic, Air Flytop, and Flash.
The concept of creating a store with such high quality products (ranging from Nike kicks to cashmere sweaters) with the intention of dying them is a great one. I encourage anybody in Paris to definitely check out the spot.
“All three receive unique 180g treatments, a process which allows some of the brand’s classic product to be custom dyed, achieving a tailor-made type of aesthetic amongst various premium textiles and custom detailing. A release event is slated for November 5th, 2009 at 180g in Paris. 180g
15 Rue des Tournelles
Following their temporary sportswear shops in Berlin, Toyko, etc., Nike has just opened their latets installation in the Marais, Paris. From Hypebeast, “Located in a former bookstore, much of the original details of the three-storey building’s façade and interior have been retained. The interior has however been somewhat enhanced with graphics by French illustrators Antoine & Manuel who created designs for not only for murals, but also wallpaper and the store’s carpet. As per all Nike Sportswear stores, the outlet carries Tier Zero apparel and footwear. The store also features an ID studio, allowing customers to designer their own Sneaker colourways of Nike models.”
The Nike installation celebrating the heritage and inspiration behind the AM1 (Air Max 1 for non sneaker freaks) has made its way to Taipei. The installation features art that is inspired by the sneaker and its meaning to individual artists.
pics via SlamXHype
Filed under: Market Info | Tags: Branding, Experience, Nike, rapha racing, Retail, Ziba design
Steve Mccallion, the Exec. Creative Director at Portland-based Ziba Design is Fast Company´s guest blogger this week. Based on his first blog entry alone, I am sure that this will be one of the most interesting and insightful guest bloggers, among FC´s list of many many great minds. The post is called, “Does your Company Support Consumer Experience Innovation?” and is an extremely poignant synopsis on the state of “experience branding” etc.
He points out examples like Nike and Rapha Racing (about which I was previously unaware) as leaders in this idea, ” Nike is transforming its organizational structure from a product innovation orientation (shoes, apparel, equipment) to a consumer experience one (basketball, running, soccer) in order to deliver deeper, richer stories” and “Rapha delivers an integrated consumer experience that extends from this single promise across a diverse range of touch points including apparel, a magazine, a racing team, guided tours of some of the most epic rides in Europe.”
I strongly urge readers to follow this guest blogger closely as his expertise extends to the retail arena as well. He was highy involved in a number of the interactive store window displays like the one below.
Filed under: Advertising, Fashion | Tags: Garrett Reynolds, Nigel Sylvester, Nike, Selby
The Selby, whose versatility we have seen recently in his projects ranging from Colette to Lanvin, has a new campaign out for Nike 6.0. The campaign features riders Garrett Reynolds and Nigel Sylvester in each rider´s home areas: NYC and Tim´s River, NJ respectively.
Nike and Footlocker have continued their joint project called House of Hoops. After successful launches in US locations, the stire will debut in Europe in London on Oxfort Street and in Les Halles, Paris.