Retail Refugees


What the hell is “poorgeoisie”?… Poor + Bourgeoisie = Poorgeoisie. Much like Gypsetters and trustafarians, this new consumer tribe is at the top of the minds of marketing gurus around the world… even if they do not know it yet. Check out my brief presentation and introduction to the new conumers that mask their insatiable luxury consumption with unkempt beards and dirty clothes…

Download Poorgeoisie PDF here…


This report covers several poignant trends which luxury marketers should be aware like “Bite Sized Luxury,” “Sexy Social Responsibility,” and several others. I invite you all to take a look and please contact with any information.  I put Modern Affluence together with the support of Design Hotels AG in Berlin.

Download Modern Affluence here!


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