Retail Refugees


McRefugees
June 2, 2010, 12:25 pm
Filed under: Market Info | Tags: ,

McDonalds has long been the spiritual home for many groups including unhealthy people, children, expatriots (present company included on all three accounts) but as a result of their revised 24hr opening policy in China, many Golden Arches are becoming the real home for certain marginalized people.

“Some Shanghai residents have started to take advantage of 24-hour fast food restaurants like McDonald’s and KFC, which offer uncomfortable yet reliable temporary shelter for people who can’t–or don’t want to–pay rent in the ultra-expensive city. Many of the McRefugees are employed, albeit with underpaying jobs in security, housekeeping, and hospitality. And apparently, restaurant officials are looking the other way. Shanghaiist explains in its translation of a Southern Weekly article:

In response to questions about people sleeping over at McDonalds, a spokesperson named Mr. Lu said the store “doesn’t explicitly allow it, but doesn’t explicitly disallow it.” But for all the stores in the Tianyaoqiao Lu area, KFC has the most serious McRefugee problem. “Because there’s sofas there, [McDonalds] only has hard stools. In the winter, people will even bring their blankets and bedrolls into the restaurant.” (Fast Company)

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(image via Webshots)

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I´m Lovin $1 Coca Cola at McDonalds
March 22, 2010, 12:31 pm
Filed under: Market Info | Tags: , ,

“McDonald’s fans may be lovin’ it even more this summer if the fast-food chain’s plan to sell sodas for $1 goes through.

Executives from both McDonald’s and the Coca-Cola Co. have been trying to get franchises sweet on the deal at recent regional meetings, according to the Wall Street Journal. Hoping to become the place where people flock to buy beverages, McDonald’s wants to offer sodas of any size for only $1.

The low prices will slash soft-drink profits at Golden Arches restaurants, which rely on soda sales as among their biggest moneymakers.

Though McDonald’s has tried summer dollar-drink promotions in the past, it’s pushing harder for the idea to stick this time around, two franchises told the Journal.”

mcdonalds soda

(via SlashFood)



It is a Coke world after all…
March 4, 2009, 10:18 pm
Filed under: Market Info, Stores | Tags: , , ,

Well, the cola wars continue.  McDonalds had brought in some Pepsi products (Mountain Dew, Gatorade, and Lipton tea) to test certain markets, but recently they have ended this charade and once again proclaimed to be a Coke brand.

By my count, this is the third crushing moral loss for Pepsi during the last several weeks.  Blogging Stocks points out that “Time‘s Michael Scherer dealt the first blow when he reported on Friday that the Obama administration prefers Coke products to their Pepsi counterparts. In fact, when Scherer quizzed a White House official as to whether the administration truly preferred Coke, the staffer responded, “Don’t most Americans?”  On top of this, Pepsi has been under harsh criticism due to the hoopla surrounding their new logo which apparently has an effect on the earth’s gravitational pull…  ok…?

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McDuckie Brown
February 16, 2009, 8:57 pm
Filed under: Uncategorized | Tags: , , ,

Duckie_h_2

As a resource for retail as well as restaurant concepts, I was surprised and interested to see this post in men.style.com today.  It is currently Fashion Week in NYC and Duckie Brown and McDonald’s have teamed up on a show together. According to the cards left on chairs at today’s show, Steven Cox spent many of his teenage hours toiling at the fast-food place in his native London. (Evidently, he still craves the cheeseburgers—click picture to read.)