McDonalds has long been the spiritual home for many groups including unhealthy people, children, expatriots (present company included on all three accounts) but as a result of their revised 24hr opening policy in China, many Golden Arches are becoming the real home for certain marginalized people.
“Some Shanghai residents have started to take advantage of 24-hour fast food restaurants like McDonald’s and KFC, which offer uncomfortable yet reliable temporary shelter for people who can’t–or don’t want to–pay rent in the ultra-expensive city. Many of the McRefugees are employed, albeit with underpaying jobs in security, housekeeping, and hospitality. And apparently, restaurant officials are looking the other way. Shanghaiist explains in its translation of a Southern Weekly article:
In response to questions about people sleeping over at McDonalds, a spokesperson named Mr. Lu said the store “doesn’t explicitly allow it, but doesn’t explicitly disallow it.” But for all the stores in the Tianyaoqiao Lu area, KFC has the most serious McRefugee problem. “Because there’s sofas there, [McDonalds] only has hard stools. In the winter, people will even bring their blankets and bedrolls into the restaurant.” (Fast Company)
(image via Webshots)
Executives from both McDonald’s and the Coca-Cola Co. have been trying to get franchises sweet on the deal at recent regional meetings, according to the Wall Street Journal. Hoping to become the place where people flock to buy beverages, McDonald’s wants to offer sodas of any size for only $1.
The low prices will slash soft-drink profits at Golden Arches restaurants, which rely on soda sales as among their biggest moneymakers.
Though McDonald’s has tried summer dollar-drink promotions in the past, it’s pushing harder for the idea to stick this time around, two franchises told the Journal.”
Filed under: Market Info, Stores | Tags: coca cola, cola wars, McDonalds, pepsi
Well, the cola wars continue. McDonalds had brought in some Pepsi products (Mountain Dew, Gatorade, and Lipton tea) to test certain markets, but recently they have ended this charade and once again proclaimed to be a Coke brand.
By my count, this is the third crushing moral loss for Pepsi during the last several weeks. Blogging Stocks points out that “Time‘s Michael Scherer dealt the first blow when he reported on Friday that the Obama administration prefers Coke products to their Pepsi counterparts. In fact, when Scherer quizzed a White House official as to whether the administration truly preferred Coke, the staffer responded, “Don’t most Americans?” On top of this, Pepsi has been under harsh criticism due to the hoopla surrounding their new logo which apparently has an effect on the earth’s gravitational pull… ok…?
Filed under: Uncategorized | Tags: Duckie Brown, Fashion Week, McDonalds, Retail
As a resource for retail as well as restaurant concepts, I was surprised and interested to see this post in men.style.com today. It is currently Fashion Week in NYC and Duckie Brown and McDonald’s have teamed up on a show together. According to the cards left on chairs at today’s show, Steven Cox spent many of his teenage hours toiling at the fast-food place in his native London. (Evidently, he still craves the cheeseburgers—click picture to read.)
Filed under: Art/Design, Stores | Tags: Consulting, McDonalds, Naomi Klein, No Logo, Retail, Strategy, Tokyo
For all of you former Sociology students (or any liberal arts college students or grads, for that matter) who read Naomi Klein´s No Logo, how about this for a turn of events…? McDonalds recently opened their latest Tokyo outlet with (much to Naomi Klein´s chagrin I am sure) NO LOGO. No corporate branding including golden arches, Ronald McDonald, Hamburglar, Happy Meals, or McMuffins are present anywhere in this McDonalds. The only products served are the QP (Quarter Pounder) and the QPC (Quarter Pounder with Cheese) simply in red, white, and black packaging. The storefront itself also utilizes a slick basic red, white, and black color scheme.
From an immediate retail standpoint, this obviously is not a great use of resources. That being said, imagine what it will do for the QPC. What McD´s is doing is really attempting to make an iconic product out of the QPC by wagering an entire restaurant investment on it, and I would say that they are doing a good job based on the feedback about crowds. Additionally, with such a variety in the standard McDonald´s menu offerings, integrating a cohesive design element into the restaurant can be tricky. With this concept, they are giving themselves the chance to match a singular design theme to one product which ultimately is successful. What is your opinion?
Click here for official Japanese site.