The official news is that Italy’s fashion capital Milan opened its arms to mass Americana over the weekend with the grand opening of adjoining Gap and Banana Republic flagships. The big news for us though is the opening hails the launch of an exclusive limited-edition Valentino x Gap collaboration. Don’t get too excited though. The collab is only available in Europe: select Gaps in Rome and Milan, plus Paris’ Colette and London’s Gap flagship and designer emporium Dover Street Market. (via Racked)
Valentino x Gap via Fashionista
Filed under: Fashion, Retail Events, Stores | Tags: gap, London, Pharrell
Gap is celebrating its 40th birthday this year with a brand new pop-up shop. Hypebeast has the full details…
The quintessential middle-American brand Gap is celebrating their 40th anniversary with an overseas pop-up shop on London’s Carnaby Street. The colorful space – loosely bearing a 60’s theme – features several limited edition collaborations in the form of Pierre Hardy boots and Albertus Swanepoel accessories, as well as original artwork by Parisian fashion blogger Garance Doré.
Of course, Pharrell’s capsule collection has garnered the most buzz, as is usually the case: the musician, fashion entrepreneur and all-around creative introduces an eco-friendly take on Gap’s pioneering basics, including a t-shirt, duffle bag and sneakers, all in a solid white colorway. A hoodie and chinos round out the so-called ‘bionic’ collection, in which each piece has been fabricated with a bionic yarn made out of recycled plastic bottles.
The pop-up shop opened on September 12th and is set to remain open for 19 days and 69 hours, so you have just under three weeks to check it out.
Gap Pop-Up Store
G7/G8 Kingly Court
Filed under: Advertising, Fashion | Tags: American Apparel, Dov Charney, gap, Hipster
I have a hard time believing that the Gap´s new advertising campaign by Laird and Partners, which supposedly celebrates their origins as a purveyor of quality denim, was not directly incluenced (ahem, stolen) from American Apparel. As much as I actually prefer the Gap in terms of their brand messaging and I deplore the hipstery plight of American Apparel, I must side with AA on this one.