Filed under: Advertising, Art/Design, Stores | Tags: Barneys, illy, Shopping, Simon Doonan, Window Display
Simon Doonan, Creative Director for Barneys New York, has just unveiled designs for one of the first holiday window displays of the season… With the tagline, “Have a foodie holiday” and paying respect to icons of gastronomy like Jean-Georges, Jaime Oliver and Julia Child, the first glimpse includes a scene created from Illy coffee packaging and accessories. Looking forward to lunch… I mean, the holiday season!
“I’m interested in the dissonance between fashion and food,” said Doonan. “Whenever we do an event, the fashion people say, ‘No food please. Let’s just serve vodka.’ But our customers are much more interested in Bobby Flay and Keith McNally than in Lindsay Lohan or the Kardashians. Chefs are definitely the new celebrities.” (via The Moment)
Filed under: Advertising, Art/Design, Fashion, Market Info | Tags: consumption, Demi Moore, The Joneses
In case you haven´t already seen the trailer or the movie, here is the preview of “The Joneses”… This is the new movie featuring David Duchovny and Demi Moore all about buying, spending and setting trends…
As digital media value increases rapidly and old-school advertising seems to be more and more ignored, it was nice to see this list of innovative billboards from Street Level.
Can you guess the advertisers in all of the pics?
Brit-fashion brand, Burberry, has just launched their much hyped forray into social media entitles, “Art of the Trench.” With low expectation, I was pleasantly surprised how cool the site is, and how well it works. Essentially, Burberry commissioned Scott “The Sartorialist” Schuman to travel to Berlin, London, New York and other global cities and outfit some locals with Burberry trenches and shoot them in action. The site features a selection of the images and allows users to browse by several categories including gender, weather, color, styling etc, and then comment on them via Facebook Connect.
Not sure if Burberry is planning to invite other celeb photogs to shoot portraits for the site, but we would love to see some Testino images up there as well! The idea behind the sight is to introduce the brand to a new generation of shoppers and simultaneously shed the “chav” image that it has developed during recent years.
A special shout out to Berlin Fashion blogger Julia Knolle from Les Mads who is featured on the site as well as some other notable Berliners including Johanna from the great shop Quartier 206 Cabi.net (and yours truly- can you find me?).
(this post is also featured on my other blog @ futureblog.designhotels.com)
The reigning king of premium coffee establishments- Starbucks, of course- has a new contender with some interesting tricks up its sleeve… Italian giant, Illy, is planning to enter the US market in a big way but rather than starting by spending millions on advertising and marketing, they have chosen to go after the independent coffee giants of the country.
Its art-inspired cups are a favorite of Italiaphiles (a good friend whose husband is Milanese was my introduction to the designer series of tiny espresso cups and saucers). And, after three years of success in Italy, the company has expanded its Artisti del Gusto (Artist of Taste) certification to the U.S., with 28 shops around the country serving Illy coffee, and about 100 more planned by 2012.
Illy’s Artisti del Gusto certification works this way: independent coffee shops with “relevance in their market” are selected to use only Illy coffee beans and agree to do so for a three-year period. Baristas are trained to pull an Illy-quality espresso and given recipes for other drinks common to Artisti del Gusto shops. Illy provides art work, coffee machines, glassware and other branded touches, such as the red Illy umbrellas. Certified coffee shops are periodically monitored for consistency, and the certification can be pulled if the lattes aren’t up to snuff.
Not only is this is a proven way to expand with minimal investment, it’s also a way to increase the reach of a brand, and indoctrinates a much wider audience to the superiority of your coffee beans. In other words, it’s a great way to market your product in grocery stores and online outlets, without a national advertising campaign. A coffee shop on your corner is far better than a billboard, since it’s a place you already trust and whose coffee you are conditioned to love by association. Starbucks sells the majority of its packaged coffee through grocery stores; a whopping two-thirds of its ground and whole bean sales take place outside of its coffee shops.
Personally, I do not think that Starbucks (or McCafé, for that matter) have anything to worry about in terms of volume. However, this positioning will do wonders for Illy´s brand recognition as a premium product and ultimately benefit its grocery store sales.
(via AOL Daily Finance)
DC shoes and The Hotel on Rivington has produced some amazing sneakers for staff of the hotel.
“The model has been customized with a laser etch of “HOTEL ON RIVINGTON” on the outsole, a design treatment that pays homage to the iconic side-wall bold DCSHOECOUSA lettering on the classic DC LYNX skate model that originally launched just over a decade ago now. The First release of the LYNX was in 1998 along with the announcement of Josh Kalis joining the team. A special red strap, a key color from the hotel, completes the custom shoe.
The Admiral Sport is part of the Spring 2010 DC LIFE Collection and will be available beginning in January 2010 at select DC LIFE retailers and the DC Online Store.”
What a way to get some buzz before the launch of a big sneaker…