Retail Refugees


Shrine to Sneakers
October 4, 2010, 12:45 pm
Filed under: Art/Design, Fashion, Stores | Tags: , , , ,

Sure, those $500 limited-edition Nike Dunks won’t be on shelves for long, but while they’re there, they’re a challenge to display properly. So many sneaker-freaker stores put these high-class kicks behind glass, on pedestals, in a way that’s far too precious for shoes: In all honesty, you just want to be able to see the goods. At the newest store of Barcelona sportswear company Munich, located in Valencia, Spain, sneakers are finally given the respect — and the shelving — they deserve.

Dear Design, a Barcelona-based firm, took the reins (laces?) on the project, building what’s essentially a stadium for shoes. Instead of trying to replicate some display form for another luxury product, they came up with a language of their own, a cool X-motif based on Munich’s logo (which also kinda looks like gothic pointed arches, the waffled-sole underside of a shoe, and maybe a basketball net).

(via Fast Company)
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