Entanced In-Flight Retail, by Virgin America
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“In a move that will no doubt come as great news to shopaholics, Virgin America has officially launched touch-screen shopping as a new feature on its Red seat-back TVs.
It’s the first such digital shopping platform in the North America skies, the carrier says. You can browse hundreds of products and place orders from your seat, at 35,000 feet. SkyMall is doing the merchandise, and while there hasn’t been much for fashionistas in the past from that outfit, there are some Michael Kors items at the seat-back Red Store including a tote ($268). Sony, Canon and Sharp are also among the many brands featured.
Purchases come with two points towards the airline’s Elevate Frequent Flyer Program for every one dollar spent. The upgraded entertainment platform also adds next generation, enhanced terrain-view Google Maps so you can see the actual topography of the areas over which you’re flying.” (via AOL)
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Retail Refugees 