Retail Refugees

I´m Lovin $1 Coca Cola at McDonalds
March 22, 2010, 12:31 pm
Filed under: Market Info | Tags: , ,

“McDonald’s fans may be lovin’ it even more this summer if the fast-food chain’s plan to sell sodas for $1 goes through.

Executives from both McDonald’s and the Coca-Cola Co. have been trying to get franchises sweet on the deal at recent regional meetings, according to the Wall Street Journal. Hoping to become the place where people flock to buy beverages, McDonald’s wants to offer sodas of any size for only $1.

The low prices will slash soft-drink profits at Golden Arches restaurants, which rely on soda sales as among their biggest moneymakers.

Though McDonald’s has tried summer dollar-drink promotions in the past, it’s pushing harder for the idea to stick this time around, two franchises told the Journal.”

mcdonalds soda

(via SlashFood)


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