Retail Refugees

Powershop 2, by Gestalten and Frame
October 21, 2009, 12:09 pm
Filed under: Uncategorized

If you have any interest in design, shopping, retail, fashion or otherwise, the new edition of Powershop is for you.  It has finally arrived courtesy of Berlin-based publisher Gestalten and Frame Magazine.  Powershop 2 is an extensive collection and study of some of the top interior designs in retail environments from around the world including projects by Marcel Wanders, Wonderwall, 20|20 Limited, Coop Himmelb(l)au, Karim Rashid, Mattheo Thun, Tokujin Yoshioka and Ippolito Fleitz, to name a few.

The book itself is BIG, PINK, and HEAVY!   There are actually two books inside the case and are divided between “Fashion” and “Anything (but Fashion)” and include images, descriptions of the interior, descriptions of the brands, stats, floorplans, and in some examples budget details.  The stores include some of the biggest names in retail naturally.

One aspect of the book which is really great is the fact that the stores are not limited to ultra-exclusive ones.  That is, the book goes a long way to show how great design can be found in a variety of segments, and that it is not only something which can be appreciated by wealthy.

As we typically focus on hotel concept and design, looking at retail interiors is very interesting for me personally.  I find that retail offers many of the same opportunities as a hotel environment does in terms of experience, interface, interaction, customer flow, etc.  In some way, the retail industry acts as an incubator for developments in the hotel design world as it is less cost-intensive and generally faster.  For this, some could say that looking into the pages of Powershop 2 is like looking into the future of the hotel industry.

For anybody interested in design, in the planning stage of building a store, or somebody purely interested in impressing guests with a beautiful book, we highly recommend Powershop 2.


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