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Gap Pop up for 40th Birthday
September 15, 2009, 3:28 pm
Filed under: Fashion, Retail Events, Stores | Tags: , ,

Gap is celebrating its 40th birthday this year with a brand new pop-up shop.  Hypebeast has the full details…

The quintessential middle-American brand Gap is celebrating their 40th anniversary with an overseas pop-up shop on London’s Carnaby Street. The colorful space – loosely bearing a 60’s theme – features several limited edition collaborations in the form of Pierre Hardy boots and Albertus Swanepoel accessories, as well as original artwork by Parisian fashion blogger Garance Doré.

Of course, Pharrell’s capsule collection has garnered the most buzz, as is usually the case: the musician, fashion entrepreneur and all-around creative introduces an eco-friendly take on Gap’s pioneering basics, including a t-shirt, duffle bag and sneakers, all in a solid white colorway. A hoodie and chinos round out the so-called ‘bionic’ collection, in which each piece has been fabricated with a bionic yarn made out of recycled plastic bottles.

The pop-up shop opened on September 12th and is set to remain open for 19 days and 69 hours, so you have just under three weeks to check it out.

Gap Pop-Up Store
G7/G8 Kingly Court
Carnaby Street
London
W1B 5PW

gap 40th anniversary pop up shop pharrell williams 2 Gap 40th Anniversary Pop up Shop feat. Pharrell

gap 40th anniversary pop up shop pharrell williams 3 Gap 40th Anniversary Pop up Shop feat. Pharrell

gap 40th anniversary pop up shop pharrell williams 4 Gap 40th Anniversary Pop up Shop feat. Pharrell

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