Retail Refugees


UK Bans questionable American Apparel Ad
September 4, 2009, 11:52 am
Filed under: Advertising | Tags: ,

This time the Los Angeles-based brand’s self-described “provocative advertising” has gotten them in trouble with the UK’s Advertising Standards Authority (ASA).

The government agency found that the advertisement “could be seen to sexualise a model who appeared to be a child, under the age of 16 years.”

As such, the ASA “concluded that it was inappropriate and could cause serious offence to some readers,” and banned the ad from running in UK media outlets.

Originally appearing on the back of Vice magazine, the ad in question reads “Ryan wears a classic unisex Flex Fleece Zip hoody,” and showed a young-looking blonde girl modeling the sweatshirt, open and sans shirt, in a series of six photographs (see a run from the campaign, above).

via (AOL news)

American Apparel's Flex Fleece hoody advertisement.


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