Retail Refugees


Consumer Experience Innovation
August 18, 2009, 11:23 am
Filed under: Market Info | Tags: , , , , ,

Steve Mccallion, the Exec. Creative Director at Portland-based Ziba Design is Fast Company´s guest blogger this week.  Based on his first blog entry alone, I am sure that this will be one of the most interesting and insightful guest bloggers, among FC´s list of many many great minds.  The post is called, “Does your Company Support Consumer Experience Innovation?” and is an extremely poignant synopsis on the state of “experience branding” etc.

He points out examples like Nike and Rapha Racing (about which I was previously unaware) as leaders in this idea, ” Nike is transforming its organizational structure from a product innovation orientation (shoes, apparel, equipment) to a consumer experience one (basketball, running, soccer) in order to deliver deeper, richer stories” and “Rapha delivers an integrated consumer experience that extends from this single promise across a diverse range of touch points including apparel, a magazine, a racing team, guided tours of some of the most epic rides in Europe.”

I strongly urge readers to follow this guest blogger closely as his expertise extends to the retail arena as well.  He was highy involved in a number of the interactive store window displays like the one below.

Advertisements

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: