Retail Refugees


Gap Versus American Apparel
August 17, 2009, 12:43 pm
Filed under: Advertising, Fashion | Tags: , , ,

I have a hard time  believing that the Gap´s new advertising campaign by Laird and Partners, which supposedly celebrates their origins as a purveyor of quality denim, was not directly incluenced (ahem, stolen) from American Apparel.  As much as I actually prefer the Gap in terms of their brand messaging and I deplore the hipstery plight of American Apparel, I must side with AA on this one.

Gap1

Aapparel1

via AdFreak

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1 Comment so far
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Absolutely agree. I mistook the Gap ad for an AA ad on some website over the week-end… Shame on Gap…

Comment by Vienetta




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