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Online retail as Political barometer
August 11, 2009, 4:19 pm
Filed under: Market Info | Tags: , , ,

Love him or hate him, Obama has made quite an impression in his first half year in office.  Despite your personal opinions on his performance, the general sentiment based on popular opinion polls has been more and more negative with health care issues leading the pack criticisms.A poll of likely voters by Rasmussen Reports, released Thursday, found that 32 percent “strongly approve” of the way the president is doing his job, while 38 percent “strongly disapprove.” Overall, 49 percent at least ?somewhat approve? of his performance, and 51 percent at least somewhat disapprove.  “What does this mean for novelty trinket e-tailers” you may be asking yourself…?    Well, in the case of CafePress.com, business is booming in the anti-Obama business.

The Washington Times reports, “While “Mama for Obama” was a popular slogan during the 2008 election cycle, that design has been retooled with angry and fickle disenchantment: “To the Mama for Obama — thanks for the tax hike.” The “Audacity of Hope,” the title of Mr. Obama’s popular book, has been replaced by the “Audacity of Hype.”

“It really started peaking about a month ago,” said Amy Maniatis, vice president of marketing at the online seller Cafepress.com.

“You see it as a direct response to some of the promising messages that happened a year ago. Whereas we had the campaign of Obama centered around hope, and it was a very optimistic message, now they’re asking: ‘How’s that hopey-changey thing going?’ ”

The Cafepress.com store, a cultural barometer of sorts for political and social expression, offers about 3 million Obama products, she said, but now is up to about 1 million that are “anti-Obama-oriented,” reflecting a “significant shift in the last couple of months than what was the trend a year ago.”

Pro-Obama gear is still selling well, she said, “but now we’re seeing a much larger swing toward the critical designs. It will be lighthearted as commentary on his gaffes as in ‘Acted Stupidly,’ ” a play on his remarks about the Cambridge, Mass., police officer who arrested Harvard professor Henry Louis Gates Jr., “or with folks reacting to headlines or what is going on with the economy.”

The political change in memorabilia mirrors the public-opinion divide on Mr. Obama as he moves to reform health care and attempts to revive the economy.”

https://i1.wp.com/images1.fanpop.com/images/photos/2500000/Anti-Obama-The-Audacity-of-Hype-2008-presidential-election-usa-2543838-403-598.jpg

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There’s some cool anti obama t shirts at Liberty Shirt market

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