Retail Refugees

Pendleton: We told you it was cool
August 10, 2009, 12:06 pm
Filed under: Fashion, Market Info | Tags: , , , , ,

As far back as Retail Refugees has been online, we have reported on the virtues of the all American classic brand Pendleton.  Well, no longer content to outfit Americans and select enlightened travellers to the states of Berlin vintage shops, Pendleton will finally be available in Europe.

Arkitip wrapped up the story nicely…

Fifty years ago, The Beach Boys, then called the “Pendletones,” made the Pendleton plaid shirt their wardrobe of choice and created a fashion trend among America’s youth. Wearing the wool shirts as jackets over tee shirts and jeans became the band’s signature look and appeared on many album covers throughout the 1950s and 60’s.


This is the first time Pendleton has been offered to the European market and is only being offered to select stores such as Colette, 290 SQM & Dover Street Market.


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