Retail Refugees

CultureLabel: The Online Museum Shop of Shops
August 6, 2009, 11:28 am
Filed under: Stores | Tags: , , ,

CultureLabel is an online one-stop shop for the best in museum gift shopping.  Describing itself as the “first online platform to curate and showcase the best artist-designed and limited-edition products from over 60 leading culture institutions” including the Tate, Saatchi Gallery among others, the site is a joint project between some London-based cultural enthusiasts including Florian Wupperfeld from Soho House fame.

On CultureLabel, users can browse by product or “brand” (museum) and create their own cultural label by selecting favorites among the many offerings of brands, products, and articles.  As the site exits its beta phase, I look forward to seeing the development of their brand portfolio, entering new markets (MoMA, please?!?), and creating an interesting editorial voice that will support the curated selection of products that they are selling.

culture label


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