Retail Refugees


Design Retail Experience in Porto Cervo
July 30, 2009, 12:27 pm
Filed under: Art/Design, Stores | Tags: , , ,

Porto Cervo, Sardinia is known as one of the playgrounds of the world´s truly elite rich and famous.  As The Moment claims, “the deepest thing happening is the caramelizing of one’s epidermis. Lately, no one would have mistaken it for a cultural mecca.”

All that is changing with the introduction of a new group of retail spaces that are directed at the developing design market from Rossana Orlandi and her Promenade du Port.  The Promenade, located on the old harbor, is an oasis of high-design shops and exhibition spaces — managed by Orlandi’s son, Andrea Brugnoni, a real estate developer — that includes some of Orlandi’s pet projects. “All the strange half-empty ones are mine!” Orlandi exclaimed during a cocktail party on Saturday, pointing to a half-filled Tom Dixon shop and then skipping off to Maarten Baas’s “Bouquet de Champagne,” a melted-looking table sculpture.

Diametrically opposed to the luxury-brand stores that are stuffed into Porto Cervo’s tiny slope, this new shopping area is resolutely antifashion. “Those stores are all dinosaurs,” Andrea said, waving “ciao” to Prada and Vuitton in the distance. “We’re trying to do something original and authentic that you can’t find in every airport hub around the world.”

Bouquet de Champagne “Bouquet de Champagne” by Maarten Baas.
via The Moment
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