Retail Refugees


Say goodbye to Men.style.com
July 22, 2009, 11:30 am
Filed under: Advertising, Art/Design, Fashion, Market Info, Retail Events, Stores | Tags: , ,

One of my favorite sources of info is the conde nast site, Men.style.com and I just heard that the site will soon be defunct.  However, CN announced that the site will be replaced with GQ.com and Details.com so do not shed any tears.  Advertising Age explains, ”

The move marks a partial dismantling of Conde Nast’s strategy of creating web-only brands to house magazine content, such as Style.com, Epicurious.com and Concierge.com, and the realization that in many cases the best brand for the web is the one that’s been successful in print.

The move comes in the midst of a terrible advertising climate and companywide budget cuts, and on the heels of the repositioning of one of its men’s titles, Men’s Vogue, as a twice-a-year supplement late last year.

Indeed, Conde Nast Digital president Sarah Chubb said Conde Nast couldn’t justify three men’s fashion titles on the web, and it didn’t really make sense to do so because lifestyle content from GQ was already the main traffic driver for Men.Style.com. Further, the view among Conde Nast execs is that a unified print-web brand will be an easier sell to brand advertisers.”

Men.Style.com
Men.Style.com
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