Retail Refugees

Microsoft takes on Apple with Retail
July 20, 2009, 8:35 am
Filed under: Market Info, Retail Events | Tags: , , , , ,

As announced a while ago, Microsoft has plans to enter the retail business with a number of concept stores showing off their products. Supposedly, according to Fast Company, some of these store will be located directly next to Apple shops… does Microsoft have a death wish?

The article makes an interesting point… why is it that all of Apple´s competitors are trying to compete with Apple on Apple´s terms…? Why not go after different markets or segments.


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