Retail Refugees

Richard Kern for Pendleton and Opening Ceremony

Three of my favorite things are all coming together for what will be one of the coolest campaigns of the year.  Richard Kern is shooting the new images for Opening Ceremony´s Pendleton collection.  While I love O.C. I am a little nervous that this high-profile exposure might be a little damaging to Pendleton.  While it has preserved its cult status in recent times, the brand is on the verge of blowing up into hipster territory and losing its magic.   What do you think?

SlamXHype has some behind the scenes shots of the process.


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