Retail Refugees

New Evian Advert
July 3, 2009, 9:53 am
Filed under: Advertising

WTF…  I just gave a brief presentation last night about how your location of origin can influence the context of your brand and one of the examples I used was Evian water…  Known for its crisp Alpine spirit and personality, it is clear how the origin of the brand is utilized and leveraged to sell an image.  Maybe I spoke too soon (watch the video below the image)…


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