Retail Refugees


Hermes reports profits
March 24, 2009, 9:58 am
Filed under: Market Info

Among the highest echelons of luxury is Hermés, and in these difficult times, venerable brands like this must make a decision to either discount and drive volume, or stick to their guns and tradition.  In the case of Hermés, their steadfast marketing, branding, and retail strategy has paid off as they have not deviated from any of their original values.  The brand´s net income for 2008 rose less to 290.2 million euros beating an estimate of 287.5 million euros which was the estimate by 12 analysts compiled by Bloomberg News. It will pay a dividend of 1.03 euros a share versus last year’s 1 euro.

Though the brand is expanding more slowly than anticipated, they still remain a leader in the luxury market, while LVMH and Gucci brands have seen a dramatic decline in some areas.

https://i1.wp.com/www.blogtendances.com/wp-content/uploads/2008/04/logo-hermes-paris.jpg

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