Retail Refugees

Online Retail: Ritz Carlton
February 4, 2009, 5:30 pm
Filed under: Uncategorized | Tags: , , ,

Though it is nice to see a new retail channel and an attempt to innovate in these gloomy days, but not sure if Ritz Carlton has the right idea with this new program…

From Hotel Chatter…

In this economy, we know your need to swaddle yourself in a $125.00 robe and to sleep atop a $115.00 fitted sheet is stronger than ever (not). Lucky for you, Ritz-Carlton Hotels has launched an online shop that will allow you to buy ultra-expensive goods and Ritz-Carlton-branded accessories to recreate the Ritz experience in your very own comfy digs…for lots and lots of cash.

The Online Shops at the Ritz-Carlton feature an array of items that go beyond Ritz-Carlton-branded goodies: Lily Pulitzer, Malo Cashmere and Prada are also among the brands for sale in the online boutique. May we interest you in your very own Ritz-Carlton striped polo shirt for $95? Or perhaps a logo shotglass?

Seriously, we’re not sure who is throwing down the Benjamins to buy this stuff right now, but we’d like to make it clear that we would consider dating him or her.



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