Retail Refugees

Baoguette: New Sandwich Trend
December 4, 2008, 11:28 am
Filed under: Uncategorized | Tags: , , , , ,

Jaunted reported this morning about a delicious new trend in the sandwich business… the baoguette.  They report, ”

While it hasn’t yet completed the full mainstream crossover of, say, Pad Thai, the bahn mi sandwich has been a hit on the foodie scene and now seems poised for a breakout. This French-influenced Vietnamese staple does a delicious job of turning the basic sandwich staples–crusty bread, spiced meat and crunchy vegetables–into an exotic specialty.

Baoguette, which opened this week in Murray Hill, might be just the place to bring bahn mi to the masses. The new “gourmet sandwich café”  from the husband-and-wife team behind popular eateries Bu’n and Bao Noodles, offers made-to-order bahn mi sandwiches in a tiny, ten-seat Murray Hill shop formerly home to a Blimpie’s.

Baoguette’s signature sandwich is a baguette loaded with pork terrine, pate, pulled pork and fresh herbs, and there are also BBQ chicken, corned beef and catfish takes on the bahn mi. The best part is the decidedly mainstream-friendly pricing–$5 to $7 each.”



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