Retail Refugees


Lessons from the Hotel Industry
October 20, 2008, 11:07 am
Filed under: Uncategorized | Tags: , , , ,

Among the hundreds of thousands of videos posted on YouTube, a conservative estimate of 99% are rubbish.  However, sometimes a brand will “get” the free resource that is available to them and create an initiative that is effective in communicating its messages.

The May Fair Hotel in London recently started a “brand channel” on You Tube which allows them to upload a series of videos on a regular basis to show the hotels facilities, events, and some other related content.  This is a great way for the hotel to attract a community of followers.

In the context of retail, this would be a great way for stores to take their blog or online exposure a step forward and engage consumers.

Click here for the May Fair YouTube Channel or watch the main video below.

Advertisements

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: