Retail Refugees

Lessons from the Hotel Industry
October 20, 2008, 11:07 am
Filed under: Uncategorized | Tags: , , , ,

Among the hundreds of thousands of videos posted on YouTube, a conservative estimate of 99% are rubbish.  However, sometimes a brand will “get” the free resource that is available to them and create an initiative that is effective in communicating its messages.

The May Fair Hotel in London recently started a “brand channel” on You Tube which allows them to upload a series of videos on a regular basis to show the hotels facilities, events, and some other related content.  This is a great way for the hotel to attract a community of followers.

In the context of retail, this would be a great way for stores to take their blog or online exposure a step forward and engage consumers.

Click here for the May Fair YouTube Channel or watch the main video below.


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