Retail Refugees

Another interesting story about J.Crew and its loyalists…

This shouldn’t come as a shock: It’s a bleak time for retailers. Stores have gone out of business, 70% off sales have become de rigueur and women are shopping in their closets rather than whipping out their credits cards to spend.

But while most retailers have been suffering through this millennium’s version of the Great Depression, J.Crew is having its golden era. First Lady Michelle Obama wore J. Crew while gabbing on Jay Leno’s couch in 2008 and the first daughters donned Crewcuts, a children’s line, to the inauguration. J.Crew’s creative director, Jenna Lyons, has taken on fashion icon status comparable to the likes of superstar designers like Donna Karan and Miuccia Prada (“Jenna’s picks,” which are updated monthly on JCrew.com, often sell out)…

Read the full story from Forbes