Retail Refugees

While Aman Resorts is not a retail outlet, per se, it is fascinating the level of brand loyalty that we have seen the brand develop over the years.  There are actual legion of self-proclaimed “Aman-junkies” who reside exclusively at Aman Resorts around the world and could never think of anything else.  I encourage all of you to read about the company´s founder, Adrian Zecha, to hear his incredible story about dedication and not sacrificing one ounce of his vision in creating the brand.

Aman will open their latest property, the Amangiri, at Lake Powell in Utah this year.  Though Aman does not come cheap, Aman-junkies are more than happy to shell out the big bucks for serenity, top design, high quality materials, and the special attention that guests receive.  Hotel Chatter reports, “Due to open on September 15 this year, the opening rates start at $600 for a desert view suite and go as high as $3,000 a night for the Amangiri suite; there are no opening specials advertised as such, but all the rates will rise in mid-December. You get to Amangiri via a half-hour drive from Page Airport in Arizona, but don’t worry about that too much; all the rates include free transfers.”

Seriously, who needs a TV or computer when you have this view…