Filed under: Art/Design,Market Info,Stores | Tags: cheap chic, Design, Ikea, Retail, Strategy
Men.style.com has identified one of the more interesting Ikea collaborations as of late. It is nice to see designers across the board are embracing the cheap-chic trend however (notice the previous clients).
File under weird but compelling: the latest collaboration between Dutch designer Hella Jongerius and IKEA, a series of odd wall-hangings that take their inspiration from Swedish fairy tales—though you’d be forgiven for thinking that peyote had something to do with them, too. Jongerius has collaborated with IKEA before, putting out a line of vases in 2005 (as well as creating whimsical, often animal-inspired work for Vitra, Hermès, and porcelain firm Nymphenburg), but this is her first collaboration with the megabrand’s UNICEF program. (All the hangings are made individually by women in India in order to encourage the development of small businesses.) Perhaps better read-about than hung in your living room, but still: Goats for a good cause—can your chèvre say that?
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