Matteo Thun: Hugo Boss Soho
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October 21, 2008, 8:50 am
Filed under: Art/Design,Stores | Tags: Consulting, Hugo Boss, Matteo Thun, New York, Retail, Soho
Filed under: Art/Design,Stores | Tags: Consulting, Hugo Boss, Matteo Thun, New York, Retail, Soho
Hugo Boss just opened its new NYC flagship store- the first to house all of both mens and womens collections under one roof. The store was designed by Italian architect Matteo Thun. According to Conde Nast, “he’s given the space velvet curtains and gold ceilings to go with the exposed-brick and stone floors, all complemented by a bold lighting system that is dictated (in part) by the weather. In other words, this is a store built to weather whatever storms may come—literal or otherwise.”
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