Retail Refugees

In this age of real estate development and high-rise condos,  the mixed-use development have become a popular concept for combining residential buildings with retail or convention space. Courtesy of Miuccia Prada and Starchitect Rem Koolhaas, coming in the near future to South Korea we can now launch a truly mixed-use facility with their “Prada Transformer”.

Designed to accommodate different art, cinema, and fashion events, the space is transformed by rotating and flipping the structure with cranes into one of the 4 different floor configurations. The form of the Transformer is derived from a Tetrahedron and when rotated each side facilitates a different cultural program. Each of the four programs will function on unique steel framed shapes including a hexagon, a cross, a rectangle and a circle. Thus, over the course of the exposition, floors will become walls and walls will become ceiling.